07. Liability and Indemnity

7.1 To the extent permitted under law, the Customer agrees and acknowledges that Inkjet Wholesale, its directors, employees, agents and suppliers shall not be liable to the Customer for any claim, action, suit, demand or proceedings for any direct, indirect, special, consequential loss, loss of profits or any other damages, losses or expenses incurred by the Customer arising out of or in connection with the use of the Website and/or any purchase, use or storage of any Products.

7.2 Notwithstanding clause 7.1, the parties agree that, to the extent permitted by law, Inkjet Wholesale's total potential liability to the Customer in connection with the Customers purchase, use or storage of a Product shall be limited to the amount paid by the Customer for that Product as evidenced on the relevant Invoice.

7.3 The Customer indemnifies Inkjet Wholesale and shall keep Inkjet Wholesale fully and effectively indemnified and held harmless against any loss of or damage to any property or in respect of any injury or death of any persons caused or contributed to by any negligent act or omission or wilful misconduct of the Customer, their employees, agents or subcontractors or by any breach of their contractual obligations arising out of these Terms and Conditions, or otherwise arising out of or in connection with the Customers purchase, use or storage of any Products or use of the Website.

7.4 In the case of non-Consumer Goods, notwithstanding anything else contained in these Terms and Conditions to the contrary, Inkjet Wholesale will not be liable to the Customer for loss of business, profits or contracts or other indirect or consequential loss whether arising from negligence, breach of contract or any other means.