I was always a proponent of the "devil is in the details" philosophy. I guess I should've realised the significance of that much earlier than I did. If I had, I would've ended up in the SEO industry much sooner.
SEO is about spotting details, deducing actionable intelligence out of them, and then creating a system to implement improvements. My role at Inkjet Wholesale is to identify such details, assess them as per latest SEO trends, and create practical strategies to improve organic search results for the website.
I stumbled into SEO a decade ago while trying to rank my first business. The challenge of recognising problems, deriving and simplifying them before countering them has had me hooked since then. I don't rest till I've solved a problem and this is what led me to learning SEO independently. I now use more than 10 years of my experience in strategically devising self-sustaining SEO systems.