Brother LC-77XLM Magenta High Yield Ink Cartridge (Original)

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Save more today ... Get massive savings and the very best print quality output today with this genuine Brother LC-77XLM Magenta High Yield Ink Cartridge. These premium quality genuine replacement ink cartridges from Brother are well recognised for their consistent performance and represent the best option for those demanding the most optimal print output.

Compatible Printers

Suitable for use in Brother MFC-J6510DW, MFC-J6710DW, MFC-J6910DW and more printers and multi-function devices.


This cartridge contains premium Magenta High Yield ink which produces exceptionally sharp and crisp text to deliver the most professional documents and publications as well as excellent photo and artwork reproduction.

  • This original LC-77XLM Magenta High Yield ink cartridge has been designed explicitly for use in a range of Brother MFC Inkjet inkjet and multifunction centre devices and can produce print output expression level of up to 6000 x 1200 DPI resolution. Consider trying particular paper types and media with advanced printer settings to achieve an even higher colour and line definition for extra special jobs. You can even set the printer to save on ink, often known as a DRAFT mode which is terrific for internal document printing where the best quality is unnecessary.

  • The R & D department at Brother imaging laboratories have produced a quantum shift regarding quality and performance with these modern inkjet cartridges. The print quality, saturation, bleed levels, clarity and extra vibrancy generated by this LC-77XLM Magenta High Yield Ink Cartridge is nothing short of outstanding.

  • This Brother LC-77XLM Magenta High Yield Ink Cartridge has a print capacity rating of up to 1200 pages at 5% coverage*.

  • This ink cartridge has been developed to endure page print speeds of 27 (ppm) pages per minute without any deterioration in print quality.

  • The Innobella™ ink utilised by Brother in this LC-77XLM ensures prints that are produced are both smear and fade resistant for extended longevity. Additionally, the ink has been developed to provide high levels of page saturation with very low bleed levels, particularly when used with recommended media stock.

  • The electromechanical technology utilised by these types of Brother Inkjet printers is known as thermal inkjet. The ink is formed into a bubble-like droplet by using a heated element to expand the ink from a cartridge through some fine printhead nozzles. Once the ink has been layered upon the surface of the paper, it becomes resistant to adverse environmental condition and amazingly tolerant of robust handling which increases the life of and handling durability of the page. This application creates images at superior resolution levels compared to other types of print technologies like laser and dot matrix type printing engines and therefore the preferred option for doing full-colour photos and artwork.

  • Brother's particular Innobella™ is infused with a number of particular elements that enhance the properties of the ink produce in order to crisp and precise lines for text, but also a broad array of gradation tones and hues to create vivid and high-density imaging for a superb full-colour output with smooth colour transitions. Other additives maintain viscosity across the life of the cartridge to ensure consistent production and minimal stray line occurrence. Another ingredient to the ink mix includes a unique element that helps to keep the printhead from overheating during higher volume processing.

  • This Brother LC-77XLM Magenta High Yield Ink Cartridge has been engineered by Brother technical designers to meet the highest demands of operators wishing to produce the very highest colour definition output and performance. The continued adherence to regular inspections during the manufacturing process and then benchmark tested above field maximum design limits ensures continuous reliability and maximum print quality performance. Each cartridge is fully guaranteed against workmanship and operational defects by the Brother factory. We support this undertaking by providing our own exclusive 100% Printer Perfect Warranty and a Lifetime Shelf Guarantee.

  • Perfectly matched and suitable for use in several Brother MFC Inkjet inkjet printers, multi-function and all-in-one office devices.

  • Brother environmental officers have been meticulous in ensuring that each cartridge has been made created from durable parts that have been manufactured from earth-friendly and non-toxic materials to assure the smallest ecological footprint possible while also ensuring quality output and long-term reliability are maintained and often enhanced.

    Each cartridge one comes in its storage box and inside is vacuum packed to prevent leaking and air blockages to extend shelf life.

What's in the box?

1 x Brother LC-77XLM Magenta High Yield Ink Cartridge (Original).   

These LC-77XLM ink cartridges replacements are perfect for very high-end full-colour and high definition text document type work. Ideal for hobbyists and small runs of full colour produced publications among other printing tasks that demand serious high levels of print resolution. 

Shop today with Inkjet Wholesale, and you'll also get a premium customer and after sales technical support from our team of with over 47 years experience. Combine these advantages this with our Lowest Price Promise Guarantee, and you'll never have to pay retail again! Plus buy today and when you spend as little as $49 you'll get our famous FAST FREE EXPRESS DELIVERY AUSTRALIA WIDE!

*Approx declared yield value by ISO/IEC24711.

List of compatible printers

This product will fit into the following printers:

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For even more peace of mind, a tracking number is provided so that you can track the delivery progress of your order once it's left the warehouse. You can even receive a SMS text notice alert on your mobile to let you know when your order is on it's way!

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* Australian Eastern Daylight Time - AEDT which includes NSW, Victoria, Tasmania, ACT.

** For some select larger and bulkier items into some CBD, regional and rural areas, delivery charges will apply due to OSH demands that require additional resources and labour to handle.

*** Does not apply to heaver items above 5kg. These items will be shipped express road which can take up to 10 business days

Brother LC-77XLM Magenta High Yield Ink Cartridge (Original) Reviews

1 Reviews
Travis Dunn review
Travis Dunn

Gulfview Heights, South Australia

7th Dec 2016


Frequently Asked Questions

Please click on the icon below to reveal answer

Will this printer cartridge fit my printer?
Just click on the tab menu to the left called Compatible Printers. You'll see the list of printer models that this cartridge will suit. If you do NOT see your printer listed, there is a good chance that this cartridge will NOT fit your printer. The best way to be absolutely sure is type your printer model into the search bar at the top of the page and click enter. The results will show you your exact printer model, and then you just click on VIEW PRODUCTS to see all the cartridges to suit your printer. Failing this, please contact us for assistance by clicking on the the Contact link at the very top of the web page.
If I order this cartridge now, when will I get it?
If the current time is before 3.00PM, then it will be delivered within 24-48 hours depending on your location. For 99% of orders dispatched the same day, they are usually delivered the next day. If you're located in rural and regional areas these delivery times maybe marginally longer. In any case the worst case scenario should be no longer than 72 hours. If the current time is afte 3.00PM, then your order will be dispatched the next day, so you'd expect to see it still within 48-72 hours from now.
What will it cost to deliver this cartridge to my door to me?

If you were to purchase just the one single printer cartridge, then the shipping cost incurred would be from $8.95 upwards. For most small items the charge is $8.95 and this increases according to the weight of the product. To be exactly sure, just add the product to your cart and you'll see the shipping charge. Unfortunately, our low prices means we are unable to absorb the crazy shipping prices on single items charged by couriers and Australia Post. However, if you were to purchase this cartridge as part of a combo or bulk buy, then the shipping would be FREE! Please have a look under the FREE SHIPPING OFFERS tab for more details. Plus, when ordering more than one item model, if one item has the FREE shipping and the other does not, then FREE shipping applies to the whole order. We do not charge handling or packaging fees.

What if you don't have product in stock?
We will inform you by email and message centre of any orders placed on back-order (for example, for new stock that are yet to arrive).
How can I contact you?

You can contact us directly by phoning us on 1800 465 538 or by clicking HERE.

How can you sell them so cheap?
Our cartridges come straight from the factory - therefore - NO MIDDLE MAN to raise the price!!
What's the difference between this generic cartridge and an original OEM one?

Original OEM - is an abbreviation for Original Equipment Manufacturer. When you see a product described as OEM, original or genuine, that means that it is a new name-brand printer cartridge manufactured by the big name brand printer manufactuers like from Epson, Canon, Hewlett Packard, Lexmark, etc.

'Generic' indicates that the product is manufactured or remanufactured by a third party rather than the actual manufacturer of the machine.

How many pages will this printer cartridge print?

This varies depending on many issues: Percentage of page covered, Quality of Image, Size of Image, Type of Paper Printed on. Manufacturers normally show figures based upon 5% page coverage. Our SCI brand generic cartridges typically print more than the original branded product simply because we put more ink into the cartridge at the factory. Please refer to the description section on this page to view more details.

Does this original cartridge come with a guarantee?

It sure does. Customer satisfaction is our priority. For all genuine original brand catridges (i.e. manufactured by the printer brand manufacturers) the gurantee is in line with respective manufacturers guarantees and as accorded by the Australian Consumer law (ACL). This usually 12 months from purchase assuming they are within a valid expiry date.

What is the shelf life of this original printer cartridge?

Original cartridges have a shelf life at least of 24 months after purchase and we guarantee this by using a stock rotation system that ensures your cartridge reaches you as soon as possible after being manufactured.

In the description section for this printer cartridge, the word "original" is used to help describe the Manufacturer type, can you explain what this means?

"Original" is the term referred to describe printer cartridges manufactured by the same company that makes the printer. Original are also known as "Genuine" or 'OEM"

Lowest Price Guarantee - Find an identical stocked item at a lower price and we'll beat it by 5%. (Excludes stock liquidatons, customer special orders and contract pricing.)

Our Guaranteed Low Price Promise!

Our price check team are constantly working to make sure that we have the lowest wholesale prices in Australia so you'll never need to pay retail price again. We are so confident of being able to bring you the lowest prices ever; you're shopping orders are now permanently safeguarded by our Guaranteed Low Price Promise! This means you can shop confidently knowing you'll be getting the lowest prices possible every day at Inkjet Wholesale. However in the unlikely event that you come across a cheaper advertised price on an identical stocked item that is available for purchase with a competitor - even if it's on sale, we will not only match it, we'll beat it! That's our Guaranteed Lowest Price Promise to you! If you've found a cheaper total price just submit a price challenge.

What items does the Guaranteed Lowest Price Promise (GLPP) apply to?
All identical products with identical terms and SKU numbers and conditions that are stocked at Inkjet Wholesale and in stock at our competitor.
What items (if any) are excluded from the GLPP?
  • Non identical products (those where the manufacturer SKU codes are not matched)
  • Bundle deals i.e. where for example computers and peripherals are packaged as one item.
  • Cash back and promotion and coupon code offers
  • Resellers
  • Customer special orders
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  • Competitor clearance and genuine insolvency type auctions products

Inkjet Wholesale reserves the right to limit the quantity of products available in any instance for price-matching and beating at its discretion. The Lowest Price Guarantee does not extend to resellers.

What about online stores?

Identical products are price matched against online stores but as with any other kind of store, the item must be currently in stock and available for purchasing immediately. When price matching online stores, allowance must be granted to also account for the added cost of delivery and how that contributes to the final overall price. If the identical product can be purchased and delivered through an online store for a total price lower than our advertised price including such shipping, then we guarantee to beat such a price.

How do I redeem a claim if I believe I have found a lower total price on an identical item stocked?

If you've found a cheaper total price, we welcome the opportunity to win your business, just submit a price challenge

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