Christmas may have just gone by but a big chunk of the festive season still remains. Just look at your kids and you'll realise that the holidays are not over up until the last night, the last minute, and the last moment before the kids close their eyes to go to sleep. For kids, holidays are pure joy, happiness, and fun. For us adults, however, holidays are all of those things but also about responsibility. We have to make sure the kids are having fun and even host people. The quicker and better ... Keep Reading
A Home Office Organisation Hack for Every Independent Professional
What is that one professional dream of every individual in the country? It is to become CEO of a gigantic firm for sure but what else? It is to become successful without having to work for someone else. It is to not have to drive to and from the office every day. It is to work from anywhere and still sustain the quality of life that you’re accustomed to. Yep, you got it right. It is to work from home. While working from home may not involve braving rush hour traffic, having boring lunches or ... Keep Reading
How Should You Create Your Social Listening Strategy?
Most businesses don’t use social listening while those that do don’t really do it in a strategic manner. If you’ve never heard of social listening or haven’t realised its importance yet, then we’ll point you to our post on why is social listening important. You should check that post out before coming back to this one because this post is for those people who already know the significance of social listening. More specifically, this post is for those people who want to reap the numerous benefits ... Keep Reading
How To Find Or Make Gifs Online?
Marketers are always looking for an edge against competitors. Typically, they find this edge by being innovative with their content or marketing message. Rarely have marketers been able to innovate with media unless new media technologies have been developed. Notable instances in the history of mankind where marketers have innovated with new media technologies are the television, the movies, and the internet. Since the World Wide Web became a household fixture, there hasn’t been any ... Keep Reading
6 Office Hacks That Inspire Creativity at Work
Different types of businesses thrive on different types of qualities and characteristics. Some businesses flourish on the back of efficient systems while others prosper on innovation. As is obvious, if the needs of businesses differ, their structure, style, operations, principles, and policies all need to differ too. For instance, businesses that rely on efficiency need their operations to be streamlined on the basis of carefully gathered metrics. In contrast, businesses that rely on innovation ... Keep Reading
What Should Your Welcome Emails Be Like?
Do you know what Pretargeting is? It is a method through which an advertiser pinpoints customers that haven’t even started looking for its products and services. Essentially, Pretargeting is predictive in nature. Most importantly, though, successful Pretargeting results in incredible conversion rates. These are the kind of conversion rates that you can't find with many other online marketing techniques. However, the same or even better conversion rates have been seen with the first step of email ... Keep Reading
Twitter Strategy for Business: How to Create an Effective One
In our unique way of three’s we’ve now covered two social media platforms – Instagram and Facebook. We’ll most probably be covering two more social media platforms from here on out. The latest series, which starts today, is that of Twitter. However, the thing with leveraging social media for your business is that various platforms should be targeted in an integrated manner. This means that you shouldn’t only focus on one social media platform but more than one at the same time. For example, ... Keep Reading
Facebook Business Page: Learn How to Make the Right Impact
Those of you who read Office Hacks from Inkjet Wholesale regularly must've, by now, realised that we’ve been focusing on the social media angle of business marketing recently. This is a result of the realisation that online marketing needs to be a major component of modern day marketing efforts. Any business that doesn’t leverage the strengths of the World Wide Web is missing a very beneficial and potent trick. When it comes to businesses, we feel that their online marketing efforts can be ... Keep Reading
How to Devise a Facebook Strategy to Get Most Out Of Your FB Business Page
A large chunk of most countries’ net-faring populations possess Facebook accounts. In fact, there is no denying that Facebook is the king of all social networking platforms right now. What this means that any business that doesn’t have a Facebook strategy is not leveraging Facebook. Facebook can be used to tap into your target audience or even engage your existing audience base to improve your customer retention rates. Therefore, if you have a new business that has only just become stable, then ... Keep Reading
Instagram Business Profile: Learn How to Make the Right Impact
About a week back, we explained the best way that you can use Instagram for your business. It was a post designed for businesses making a foray into Instagram so that they can start their endeavour in a strategic manner. However, all of that post was about strategizing and planning as opposed to actually using Instagram. When you actually get down to using Instagram, the first thing you’re going to run into is your Instagram business profile. Building a profile is a simple enough process so ... Keep Reading