Instagram stumps many businesses. The first stumbling block for most businesses is starting an Instagram account or gaining enough followers. This isn't all that difficult. You can gain a decent following by posting a lot of images pertaining to your business and industry before ferrying your followers from other social media platforms to the Big Insta. The real problem arrives when you find you're treading the same paths again and again to a point where your account becomes stale. The direct ... Keep Reading
How Should You Create Your Social Listening Strategy?
Most businesses don’t use social listening while those that do don’t really do it in a strategic manner. If you’ve never heard of social listening or haven’t realised its importance yet, then we’ll point you to our post on why is social listening important. You should check that post out before coming back to this one because this post is for those people who already know the significance of social listening. More specifically, this post is for those people who want to reap the numerous benefits ... Keep Reading
Top 7 Twitter Business Tips to Take Your Business to the Next Level
Twitter doesn’t allow more than 140 characters in a single tweet. When faced with such severe restrictions, most people would automatically assume that there isn’t a lot that can be done with such a platform. However, the marketing geniuses would beg to differ. According to people with a natural marketing acumen, it is only on a restrictive platform that marketing initiatives bear the sweetest fruit. Therefore, it can be said that despite the fact that Twitter is mainly an interaction focused ... Keep Reading
Twitter Business Account: Learn How to Make the Right Impact
By now, you all must've gotten used to the blog posting process we’re following here for helping businesses establish their presences on various social media platforms. If you haven’t, let us just quickly reiterate. We have divided the process into three components – strategising, creating impactful profiles, and using the platform in the right manner. We’ve already completed the trio for Instagram and Facebook as well as the first component of Twitter – the Twitter business strategy. Now, we’ve ... Keep Reading
Twitter Strategy for Business: How to Create an Effective One
In our unique way of three’s we’ve now covered two social media platforms – Instagram and Facebook. We’ll most probably be covering two more social media platforms from here on out. The latest series, which starts today, is that of Twitter. However, the thing with leveraging social media for your business is that various platforms should be targeted in an integrated manner. This means that you shouldn’t only focus on one social media platform but more than one at the same time. For example, ... Keep Reading
Top 6 Facebook Business Page Tips You Should Never Forget
If you read our Social Media series on Instagram, you'll already know that we approach these posts from three different directions i.e. social media strategy, social media profile, and general tips on how to get the best effects. We’ve already covered Facebook strategy and Facebook business profile angles of this miniseries. It is now time for the third aspect i.e. Facebook business page tips. As we’ve mentioned a few times in our earlier Facebook posts, the biggest reason why Facebook is one ... Keep Reading
Facebook Business Page: Learn How to Make the Right Impact
Those of you who read Office Hacks from Inkjet Wholesale regularly must've, by now, realised that we’ve been focusing on the social media angle of business marketing recently. This is a result of the realisation that online marketing needs to be a major component of modern day marketing efforts. Any business that doesn’t leverage the strengths of the World Wide Web is missing a very beneficial and potent trick. When it comes to businesses, we feel that their online marketing efforts can be ... Keep Reading
How to Devise a Facebook Strategy to Get Most Out Of Your FB Business Page
A large chunk of most countries’ net-faring populations possess Facebook accounts. In fact, there is no denying that Facebook is the king of all social networking platforms right now. What this means that any business that doesn’t have a Facebook strategy is not leveraging Facebook. Facebook can be used to tap into your target audience or even engage your existing audience base to improve your customer retention rates. Therefore, if you have a new business that has only just become stable, then ... Keep Reading
Top 9 Instagram Tips for Business You Should Remember
We’ve been on an Instagram trip somewhat, as you’ve no doubt already realised, if you read Office Hacks from Inkjet Wholesale regularly. We felt that such a guide is important largely because of the rising popularity of Instagram in Australia fuelled by its association with Facebook, easily the social media lynchpin down under. It is this growth in popularity of Instagram that drew our attention and compelled us to write this trilogy of posts. In the trilogy of Instagram guide, this is the last ... Keep Reading
Instagram Business Profile: Learn How to Make the Right Impact
About a week back, we explained the best way that you can use Instagram for your business. It was a post designed for businesses making a foray into Instagram so that they can start their endeavour in a strategic manner. However, all of that post was about strategizing and planning as opposed to actually using Instagram. When you actually get down to using Instagram, the first thing you’re going to run into is your Instagram business profile. Building a profile is a simple enough process so ... Keep Reading