The current trend in online marketing is the focus on the intent of the visitor, user, customer, or client. Intent-based marketing, in fact, is going to gradually take over the internet. But, what is intent based marketing? It is a marketing technique that focuses on the overall intent of the potential lead more than technical specifics such as keywords. This marketing technique emphasises on understanding the nature of the target audience in question so that their specific psychographic nature ... Keep Reading
Cold Calling Isn’t Dead: Here’s How It’s Evolved
This is a guest post. Inkjet Wholesale’s Office Hacks Blog welcomes all types of contributions from content writers, SEO experts, and online entrepreneurs provided the content meets our editorial guidelines. If you would like to contribute to this blog, please feel free to contact us! In the old days, a sales rep would sit down with a local phone book, call contacts one by one and hope they could convince the stranger on the other end to buy a product. The sales rep had no idea if the customer ... Keep Reading
6 Steps to an About Page that Converts
This is a guest post. Inkjet Wholesale’s Office Hacks Blog welcomes all types of contributions from content writers, SEO experts, and online entrepreneurs provided the content meets our editorial guidelines. If you would like to contribute to this blog, please feel free to contact us! It’s funny how we, as marketers, can spend so much time focusing on the big picture of branding that we’ll overlook seemingly minor but crucial details. The “About Us” page of your typical business website is a ... Keep Reading
Top 4 Pull Marketing Tactics That You Can Be Using Right Now!
If you’ve been in marketing for some time, then you’d already know what pull marketing is and what it does. However, if you're newer to the field of marketing, then you wouldn’t know that there are three ways through which you can get customers to your website, your store, or even your sweet little kiosk. Well, there are and all of them are important. While this post is going to be about pull marketing tactics and we’ll get there (we promise), we’ll first explore what pull marketing is and what ... Keep Reading
A Step By Step Growth Hacking Guide
We’ve been focusing on growth hacking since our last two posts. Many of you may even think that we’ve been beating around the bush because we’ve written about how to hire a growth hacker and what are the prerequisites of a growth hacking strategy but we have not addressed the most key question – how to use growth hacking in your own business. With this growth hacking guide, we’re going to remedy that lack. If you’ve been reading this blog for a while, you know how much we value systems here. ... Keep Reading
5 Things You May Not Know About Sales Enablement
This is a guest post. Inkjet Wholesale’s Office Hacks Blog welcomes all types of contributions from content writers, SEO experts, and online entrepreneurs provided the content meets our editorial guidelines. If you would like to contribute to this blog, please feel free to contact us! When it comes to sales enablement, a rising tide lifts all boats at your company. After all, when your sales reps succeed, there’s the potential for all the employees to benefit from job security, raises, bonuses ... Keep Reading
What Are The Prerequisites Of A Growth Hacking Strategy?
Growth hacking isn't just for the well-known corporations and highly-regarded brands. It can be incredibly beneficial for start-ups too. However, it is contingent on understanding that growth hacking is a system that needs all the relevant nuts and bolts to be greater than the sum of its parts. The nuts and bolts in this analogy are, of course, the various components you'll need in place to create a coherent growth hacking strategy. The essential question here is what do you need for growth ... Keep Reading
6 Tips on How to Hire Growth Hackers for Your Business
Growth hacking is not a new term in digital media. It has been around since 2010. It may have been around for nearly a decade but it is only in the last few years that it has gained popularity. But, what is it really? It is a highly specialised form of marketing where the sole focus is growth. A growth hacker’s job is to ensure the growth of his company and to do this he employs all the tools available to him including programming, analytics, and marketing. Growth hacking has gained importance ... Keep Reading
A Primer on Colour Psychology
This is a guest post. Inkjet Wholesale’s Office Hacks Blog welcomes all types of contributions from content writers, SEO experts, and online entrepreneurs provided the content meets our editorial guidelines. If you would like to contribute to this blog, please feel free to contact us! Pictures, drawings, and an illustration are used to communicate ideas or pass on an important message to people. The colour, on the other hand, is a crucial component when you want people to look at your picture ... Keep Reading
Your Business Competitors Will Be Your Best Teachers
Image Credit: JP Local Business In business, there’s an old adage – if you’re not progressing, you’re regressing. It’s true in life too but nowhere is it more relevant than in business. Any company that is not learning new things and expanding in some way will soon find its competitors ahead of it. Even if your business competitors are trying to get ahead of you, they also have the potential to be your best teachers. Why Should You Treat Your Business Competitors As Teachers? Image Credit: ... Keep Reading