Online content consumption trends have started showing what forward-looking digital marketers have known for a while – the rise of the video. The trends have been decisive enough for the importance of video marketing to be unquestionable. This is one of the reasons why video content investments are growing all over the world. It could also be the reason why you're looking to invest in video marketing. One of the challenges inherent in video content marketing is cost. When you invest in video ... Keep Reading
How To Identify Click Fraud And What Can You Do About It?
In our previous post about tricky competitors and their sneaky online marketing tactics, we had a section on click farms. That section seemed to have raised some questions with our readers and we’re here now to resolve those questions. These questions obviously revolve around the concept of click fraud because click farms directly facilitate such malicious and fraudulent campaigns. Defining Click Fraud Click fraud can be defined as deliberately clicking on an advertisement network without ... Keep Reading
6 Sneaky Online Marketing Tactics of Tricky Competitors and How to Beat Them
Image Credit: Quertime It is said that imitation is the sincerest form of flattery. In the business world, believing that little idiom is amazingly naive. Commercially, imitation can lead to massive drops in your sales figures. It can also mean a drastic reduction in your profit margins as it is imitation that gives birth to price wars. Unfortunately, there aren’t many things that a business can do to deal with this form of “flattery”. Or, is there a way to deal with those unoriginal but ... Keep Reading
Where to Use Customer Testimonials: 9 Options
When we wrote the article on testimonial basics, we weren’t planning to turn it into a series. However, the response to that article and the next on how to get powerful testimonials was such that we decided to turn into a trinity. We hadn’t planned a trio of customer testimonials articles but here we are. One of the questions we’ve received after those two posts was where to use customer testimonials. Putting customer testimonials to work is all about bringing them into the limelight. There are ... Keep Reading
Getting Powerful Customer Testimonials the Right Way
Social proof is, by far, the best strategy a business can employ to get customers. It’s the best because it gives a greater bang for the buck than any other concept in marketing. Mankind is socially very active, which is why social proof works so well. The most effective vehicle through which you can influence your target audience is powerful customer testimonials. What benefits can be gained with customer testimonials and what good customer testimonials look like is something that we’ve already ... Keep Reading
The Anatomy of an Effective Testimonial: Basics for Beginners
Advertising and marketing is a challenge for most businesses. It doesn’t matter whether you're big or small. The bigger businesses work on a larger scale but their challenges remain the same i.e. maximise their funding. Smaller businesses have the same problem but the highlight of their struggles is that they don’t have substantial budgets. This reduces the avenues available to them. For example, while bigger businesses can consider television spots as a component of their advertising and ... Keep Reading
How to Prepare Your Business for the Big Data Future
The signs have been present for a long time now. You may have seen these signs in mainstream media or come across references from people you know. You could even have been actively following developments. Love it or hate it, big data is now a part of the business environment. The most successful businesses of today are those that have taken the big data future into account. Companies like Google and Amazon lead the line of big data-driven businesses. If their success is considered, there is ... Keep Reading
7 Actionable PR Tips for Small Businesses
We’ve covered lots of marketing and advertising subjects on this blog. Most of those posts, in fact, are designed to help start-ups and small businesses get over the initial marketing related hiccups. We’re referring to the near impossible glass ceiling that most new businesses have to contend with. Beyond this ceiling are all those established businesses that may not be successful but are sustainable. Breaking through that glass ceiling would mean that you won’t have to worry about your ... Keep Reading
Importance of Video Marketing: Understanding What Video Content Can Do For Your Business
There are six types of content in the online world and video content is one of them (the other five are original content, curated content, promotional or discounted content, storytelling or humour based content, and polls or surveys). We can have a long debate on how to categorise marketing content but it will, more or less, boil down to these six. With so many different types of content available to your business and video content marketing relatively more expensive, it would be very ... Keep Reading
How to Run a Digital Marketing Experiment without Running the Gauntlet
The Cambridge Analytica story was a fiasco that caught most of us unaware. While the global media chose to rightly focus on the privacy issues surrounding that entire scandal, one thing got left behind – the fact that it was possible for them to gather such data in the first place. What this scandal also showed the world is that digital technology has made even subjective opinions of the masses quantifiable. This is the single most important contribution of the internet to the world economy, ... Keep Reading