Online content consumption trends have started showing what forward-looking digital marketers have known for a while – the rise of the video. The trends have been decisive enough for the importance of video marketing to be unquestionable. This is one of the reasons why video content investments are growing all over the world. It could also be the reason why you're looking to invest in video marketing. One of the challenges inherent in video content marketing is cost. When you invest in video ... Keep Reading
Importance of Video Marketing: Understanding What Video Content Can Do For Your Business
There are six types of content in the online world and video content is one of them (the other five are original content, curated content, promotional or discounted content, storytelling or humour based content, and polls or surveys). We can have a long debate on how to categorise marketing content but it will, more or less, boil down to these six. With so many different types of content available to your business and video content marketing relatively more expensive, it would be very ... Keep Reading