Is social media one of your marketing channels? In other words, do you use social media networks in your marketing campaigns? Unless you’re a start-up, your answer is probably yes. These days, social media is at the top of all marketing strategists’ Pyramid of Hierarchy. What this means is that platforms such as Facebook, Twitter, and LinkedIn are facing what we call marketing saturation. We don’t mean market saturation, which is a term used for a market where supply has met the existing demand ... Keep Reading
Small Business Leadership: What Loved Bosses Get Right
What do you think differentiates small businesses from large corporations? It is the funding, the financials, the market share, and the reach of course, but what apart from all those things? Those things are not primary differentiators. They’re instead the effect of the primary differentiator. After all, even large corporations began as small businesses at some time. The primary differentiator is the boss and the boss’s behaviour. People such as Bill Gates, Jeff Bezos, Larry Page, Indra Nooyi ... Keep Reading
Elements of an Effective Telecommuting Programme
Did you know? There are organisations in the world that operate solely on the telecommuting philosophy. This means that these organisations operate solely on the back of telecommuting employees. In other words, their human resource programme revolves around their telecommuting programme. It can be said that these types of organisations are going to be the organisations of the future, especially if you consider the manner in which technology and society are progressing hand in hand. In fact, we ... Keep Reading
Dangerous Small Business Financial Mistakes to Be Careful Of
Why do some entrepreneurs succeed while others do not? As per Michael Gerber, an entrepreneur is an amalgamation of three roles or characters. The first is the technician i.e. someone with the requisite skills and expertise, the second is the visionary i.e. the person with the grand vision, and the third is the manager i.e. an individual who can manage the available resources efficiently and productively. People approach the concept of entrepreneurship in two ways. Some are hereditary business ... Keep Reading
Have These Common Customer Care Mistakes Crept Into Your Business Operations?
If your business has direct customer dealing, the customer service is easily one of the most important aspects of your operations, right? It is a foregone conclusion in theory but in practice, it is dramatically absent in the case of most small to medium scale businesses. We don’t mean customer service per se. We, obviously, mean good service without any or minimal customer care mistakes. Imagine this. You have a well-funded business that has a gorgeous and highly effective product aimed at a ... Keep Reading
Sensing a Toxic Workplace: There Are Clear Signs
Usually, it is employees who complain about having to work in a toxic workplace. You will rarely find a business owner with such gripes. There are two reasons for this. The first is that if a business owner finds that his offices have toxic environments, then he can directly make changes to take that toxicity out of the picture. The other and more common reason is that business owners rarely ever realise that their offices have become toxic. This happens because it is very unlikely for a ... Keep Reading
What’s On Your Stop Doing List?
It is very rare for a business to fold overnight. Typically, the death of a business is a protracted affair. A single wrong decision never results in the collapse of a business. Instead, it is the same mistake being made again and again that causes a business to fade away. In the majority of cases, these repeat mistakes fall on the head of the entrepreneur or the business owner. Entrepreneurs don’t only have to worry about the financial survival of their business but also the financial survival ... Keep Reading
How Do You Overcome Business Obstacles?
At Office Hacks by Inkjet Wholesale, we’ve focused on a lot of business or start-up related subjects. We’ve written on everything from business plans and recruitment to marketing and office efficiency. In all these months of writing, one subject that we’ve never focused on till now is the mentality of a business owner. We haven’t really delved into this side of entrepreneurship because we assumed it to be fairly mundane and basic. We figured that none of our readers would want to focus on ... Keep Reading
Basic Marketing Strategies That Your Business Should Consider Seriously
It is a certifiable fact that every entrepreneur has ideas on how he will push his services and products out to potential customers. It is also a certifiable fact that every entrepreneur has that annoying tendency of overcomplicating things. In fact, it’s a general tendency in people to rate complicated concepts above simpler ones. Nowhere is this more prevalent than in marketing. Entrepreneurs will cook up complicated marketing strategies simply because they want to rake in applause for their ... Keep Reading
Have You Considered Social Recruiting?
If you're like the majority of businesses, it’s highly unlikely that you have… yet. In fact, if you have great ambitions for your business, it is highly likely that, sooner or later, you're going to have to. While the days of recruitment agencies and paid classifieds haven’t really gone by, they will soon follow the path of Yellow Pages, Orkut, Hotmail, and to an extent even Snail Mail. Social media recruiting is the wave of the future and it is high time you tried surfing it. Social media ... Keep Reading