Whether your business is small or global, customers’ acquisition and their subsequent retention is something that you must be thinking about almost all the time. Most marketing programmes and campaigns are designed to achieve precisely that. Today’s marketing strategies have become very proficient at getting and retaining customers. However, as advanced and sophisticated as they’ve become, most marketers still don’t realise how useful a basic community outreach programme can be in achieving the ... Keep Reading
Are You Scared Of Selling? Let’s Deal With That Fear!
Every individual has his own skills. Some people are really hard working and can handle any job simply by chugging away at it for an extended period of time. Some people are creative and use creativity to make any job interesting. Some people have great people skills and can convince others of virtually anything under the sun by simply making them like them. However, there are a lot of people out there that are private, introverted, and don’t have the natural charm to make people like them. ... Keep Reading
Will Your New Business Idea Work For You?
There are various layers to a business and most starting businessmen focus on the wrong ones. We’ve started this post with a controversial statement but it is nonetheless true. There is a reason that the majority of start-ups in the world fail. A number of start-ups that fail would comfortably be above the 50 percent range. In the majority of the cases, start-ups fail because the entrepreneurs behind them fail. The new business idea or the concept is very viable on a standalone basis but is not ... Keep Reading
6 Office Hacks That Inspire Creativity at Work
Different types of businesses thrive on different types of qualities and characteristics. Some businesses flourish on the back of efficient systems while others prosper on innovation. As is obvious, if the needs of businesses differ, their structure, style, operations, principles, and policies all need to differ too. For instance, businesses that rely on efficiency need their operations to be streamlined on the basis of carefully gathered metrics. In contrast, businesses that rely on innovation ... Keep Reading
An Awesome Product Launch within Your Reach!
Launching a new product or service is not easy. It involves everything from market research and product development to brand marketing, which should never be taken lightly. In fact, even if you manage to pinpoint a gap in the market and develop an amazing product to avail that opportunity, half the battle i.e. launching the product in the right way, will still be pending. In other words, an awesome product launch can make or break your new product. This premise has been proven by a number of ... Keep Reading
5 Awesome Tips to Boost Employee Engagement
There is a clear trend in business circles and it's fairly evident if you only stop and smell (or taste) the fruits of flowers of these new labours. At the forefront of this new trend are businesses such as Facebook, Pixar, and Google. The biggest proof that their methods not only combine to be the trend of the future but also the most functionality-focused strategy of the future is that these are enterprises at the top of their game with respect to productivity and popularity both. What trend ... Keep Reading
Top 6 Causes Why Your Email Marketing Efforts Are Failing
What is the one overarching purpose of a marketing tactic? It is to get as many people as possible to convert. Conversion could be anything from signing up for newsletters, clicking through to a landing page, or sending in an enquiry. For any conversion to take place, the receivers of the marketing message need to access it. In email marketing terms, this means opening the emails being sent. Since opening the email is a prerequisite to all types of conversions, it can be treated as a smaller ... Keep Reading
5 Comprehensive Steps to Deal with Negative Online Reviews
It’s been said a million times already. The digital revolution has changed how business is done and the businesses that haven’t adapted have folded in a hurry. In a general sense, the online media has brought more attention to quality. Customers are no longer powerless and have the option of making their feelings known to not only the company but also the world. When those feelings are positive, there’s no better form of marketing for a business but when they turn nasty, entrepreneurs suffer. ... Keep Reading
Exhaustive List of 6 Types of Social Media Content
Do you know that marketing and strategy experts are pegging social media to be as big search engines in the not so distant future? It’s true. It is also the reason why so many businesses are trying to get their businesses recognised on social media. While the vast majority of businesses are focusing on only one social media platform at a time, the really foresighted ones are trying to leverage a number of them through an integrated strategy. The reason why so few businesses utilise all social ... Keep Reading
What Should Your Welcome Emails Be Like?
Do you know what Pretargeting is? It is a method through which an advertiser pinpoints customers that haven’t even started looking for its products and services. Essentially, Pretargeting is predictive in nature. Most importantly, though, successful Pretargeting results in incredible conversion rates. These are the kind of conversion rates that you can't find with many other online marketing techniques. However, the same or even better conversion rates have been seen with the first step of email ... Keep Reading