What is a remote office? It is a virtual office where every employee is working from the comfort of his home, café, or wherever else catches his fancy. Remote offices are all the rage these days. It’s an emerging trend. Not only are established businesses moving to incorporate the remote office element into their existing systems but even start-ups are choosing the remote office as their preferred option. Make no mistake about it. This isn't one of those fads that catch people’s fancy. If you ... Keep Reading
Epson WorkForce WF-100 Review: The Most Mobile Mobile Printer you’ll find Out There
Excuse the indulgent nature of the headline but, in my defence, it is quite an accurate statement. The Epson WorkForce WF-100 really is the most compact and portable device in the class of mobile printers. It is this quality of the WorkForce WF-100 that makes it unique in the class. This is important too because this device falls short of its competitors in many ways. However, the importance of portability is such in this market segment that the WorkForce WF-100 still stands out. It is true ... Keep Reading
How To Identify Click Fraud And What Can You Do About It?
In our previous post about tricky competitors and their sneaky online marketing tactics, we had a section on click farms. That section seemed to have raised some questions with our readers and we’re here now to resolve those questions. These questions obviously revolve around the concept of click fraud because click farms directly facilitate such malicious and fraudulent campaigns. Defining Click Fraud Click fraud can be defined as deliberately clicking on an advertisement network without ... Keep Reading
Oki MC342DNW Review: Slightly Overpriced but May Can Be Good for SOHO and SME Setups Alike
When it comes to A4 colour laser multifunction printers, Oki has three series – the MC300, the MC500, and the MC700. The Oki MC300 series is the entry-level series. The Oki MC342DNW is lesser of the two models in this series, even though the differences are not stark. We’ve already reviewed the upper model – Oki MC363DNW – some time back. We’ll be reviewing the MC342DNW now. Like its bigger brother, the Oki MC342DNW is a multifunction printer which means it prints, copies, scans, and faxes. ... Keep Reading
6 Sneaky Online Marketing Tactics of Tricky Competitors and How to Beat Them
Image Credit: Quertime It is said that imitation is the sincerest form of flattery. In the business world, believing that little idiom is amazingly naive. Commercially, imitation can lead to massive drops in your sales figures. It can also mean a drastic reduction in your profit margins as it is imitation that gives birth to price wars. Unfortunately, there aren’t many things that a business can do to deal with this form of “flattery”. Or, is there a way to deal with those unoriginal but ... Keep Reading
Brother MFC-L2750DW Review: A Low-Volume Feature Rich Desktop AIO
The Brother MFC-L2750DW was released by this Original Equipment Manufacturer (OEM) as a part of its 10-model assault on the Small Office / Home Office (SOHO) market segment. In fact, the MFC-L2750DW is the leader of that assault team since it boasts of the best features and qualities of the lot. In fact, the Brother MFC-L2750DW is an All-in-One device that packs the feature-rich punch of a heavy-weight enterprise-class multifunction printer. It manages to do that while staying within the ... Keep Reading
Where to Use Customer Testimonials: 9 Options
When we wrote the article on testimonial basics, we weren’t planning to turn it into a series. However, the response to that article and the next on how to get powerful testimonials was such that we decided to turn into a trinity. We hadn’t planned a trio of customer testimonials articles but here we are. One of the questions we’ve received after those two posts was where to use customer testimonials. Putting customer testimonials to work is all about bringing them into the limelight. There are ... Keep Reading
Fuji Xerox DocuPrint CP315 DW Review: An Accomplished Albeit Costly Single Function Device
Less than a month ago, we reviewed the Fuji Xerox DocuPrint CM315 Z. The ‘M’ in the model name denotes that this device is a multifunction printer. Today, we’re reviewing the Fuji Xerox DocuPrint CP315 DW. The ‘P’ in this model’s name denotes, you guessed it, folks, the fact that it is a single-function printer. Essentially, the technology is identical in the two devices. At the same time, though, there are some differences in the components of the two devices. You see, a multifunction printer ... Keep Reading
Getting Powerful Customer Testimonials the Right Way
Social proof is, by far, the best strategy a business can employ to get customers. It’s the best because it gives a greater bang for the buck than any other concept in marketing. Mankind is socially very active, which is why social proof works so well. The most effective vehicle through which you can influence your target audience is powerful customer testimonials. What benefits can be gained with customer testimonials and what good customer testimonials look like is something that we’ve already ... Keep Reading
Brother HL-L6200DW Review: An Excellent Business Monochrome Laser Printer with Barely Any Flaws
We’ve reviewed this series before. Last month, we reviewed the Brother HL-L5100DN and found that device to be excellent with one significant flaw – the absence of wireless connectivity. The printer we’re reviewing today takes that excellence even further. The Brother HL-L6200DW goes one better than the Brother HL-L5100DN by adding wireless connectivity and offering more paper capacity. The Brother HL-L6200DW is a monochrome single-function laser printer that is built with the small to medium ... Keep Reading
The Anatomy of an Effective Testimonial: Basics for Beginners
Advertising and marketing is a challenge for most businesses. It doesn’t matter whether you're big or small. The bigger businesses work on a larger scale but their challenges remain the same i.e. maximise their funding. Smaller businesses have the same problem but the highlight of their struggles is that they don’t have substantial budgets. This reduces the avenues available to them. For example, while bigger businesses can consider television spots as a component of their advertising and ... Keep Reading